ROK Financial to Appear on Inside Business Today

ROK Financial will be featured on Inside Business Today on Bloomberg Television Sept. 18, with CEO Patrick Manning outlining how the company is widening access to business capital and expanding an affiliate network for entrepreneurs. The segment highlights a marketplace model that has helped secure nearly $2 billion for tens of thousands of businesses since 2020.

Why it matters: - ROK Financial is positioning itself as both a funding source for small businesses and a business opportunity for affiliate partners. - The company says its model helps business owners move faster on equipment purchases, cash flow needs, hiring, expansion and other growth plans. - The appearance puts a national spotlight on alternative business financing at a time when many small firms still face tight lending conditions.

What happened: - ROK Financial will be featured on Inside Business Today, hosted by Bill and Giuliana Rancic. - CEO Patrick Manning will appear on the program to discuss business capital access and the company’s affiliate platform. - The segment will air nationally on Bloomberg Television as sponsored programming on Sept. 18, 2026, at 10:30 p.m. CST / 8:30 p.m. PST. - The show also appears on ReachTV.

The details: - ROK Financial launched in 2020. - The company was built by a team with nearly two decades of experience in commercial lending. - ROK Financial says it was created to address slow, restrictive traditional lending and the lack of support tools for financing professionals and referral partners. - The company says it has helped secure nearly $2 billion in funding for tens of thousands of businesses nationwide. - ROK Financial’s affiliate ecosystem includes business financing professionals and referral partners. - The platform gives affiliates training, technology, real-time tracking, and white-labeled and co-branded marketing resources. - The affiliate model lets entrepreneurs, consultants, brokers, financial professionals and other connected individuals refer businesses seeking capital and earn commissions on funded deals. - Participants can use existing business relationships without building their own lending products or financing infrastructure. - Manning says some affiliates start with supplemental income and later turn the opportunity into a full-time business. - ROK Financial combines technology with human expertise and access to multiple lenders and financial products rather than relying on a single funding source or algorithms alone. - The company says that approach allows it to assess each business’s circumstances and identify suitable funding options. - ROK Financial’s services are designed to support equipment purchases, cash flow management, hiring, expansion and new opportunities. - Manning entered sales after high school and later moved through management and executive roles in business financing. - Manning and business partner James Webster saw an opening to rethink the traditional model during the pandemic. - ROK Financial describes its culture as energetic, approachable, solution-driven and family-oriented. - The company says technology helps it scale, while relationships, education and personalized support remain central. - For more information, visit ROK Financial. - For more information about the show, visit Inside Business Today.

Between the lines: - The segment is as much about entrepreneurship as lending. - ROK Financial is using media exposure to frame its affiliate network as a path for people outside traditional finance to build income and, in some cases, a business. - The company’s marketplace approach reflects a broader shift away from one-size-fits-all lending toward more customized funding searches.

What's next: - ROK Financial says it plans to keep expanding its nationwide partner network. - The company aims to make its platform a destination for both business financing and partner-driven distribution. - Manning will use the Bloomberg segment to pitch a simple thesis: better access to capital for business owners can also create more opportunities for entrepreneurial partners.