Audyence names Mike Farrar chief financial and operating officer

Audyence appointed veteran finance executive Mike Farrar as chief financial and operating officer as the B2B marketplace said it grew revenue 144% in 2025 and expects to triple revenue in 2026. The hire comes as the company adds senior leadership to support faster growth and rising demand for performance-based demand generation.

Why it matters: - Audyence is trying to scale a marketplace business that more than doubled in 2025 and is targeting another year of outsized growth in 2026. - The company is adding senior leadership as B2B marketers shift more spending to channels that can prove return on investment. - Farrar’s background in ad tech, digital media, e-commerce, and SaaS gives Audyence an operator with direct experience in the market it serves.

What happened: - Audyence named Mike Farrar chief financial and operating officer. - Farrar brings more than 30 years of financial and operational leadership. - The company said Farrar is the first of several executive appointments it plans to announce in the coming weeks. - Audyence is based in Austin, Texas.

The details: - Audyence reported 144% revenue growth in 2025. - The company expects to triple revenue in 2026. - Farrar has led private, venture-backed, private-equity-backed, and public technology companies from pre-revenue stages through liquidity events. - His experience includes multiple IPOs and mergers and acquisitions. - Farrar has served as finance lead on numerous eight- and nine-figure exits and capital raises. - His deal experience includes more than $500 million in merger and acquisition transactions. - Farrar has raised more than $30 million of debt and equity. - He has built and led global finance and operations teams across North America, Europe, and Asia-Pacific. - At Spiceworks Ziff Davis, Farrar oversaw general and administrative functions, corporate and business development, and sales and revenue operations. - At 101 Commerce, he raised more than $15 million in capital and acquired and scaled eight companies before the business was acquired by Goja LLC. - At Audyence, Farrar will lead financial strategy, planning, and operations. - Audyence said Farrar will apply KPI-driven, unit-economics-based models to the business.

Between the lines: - The hire signals that Audyence is shifting from growth mode alone to growth-plus-discipline mode. - Bringing in an executive with both finance and operating experience suggests the company wants tighter control over scaling a marketplace business. - Karl Van Buren said the company’s growth reflects customers who are not just using a product but shaping the market. - Farrar said Audyence is building the transparency and accountability that B2B demand generation has needed for years.

What's next: - Audyence said more executive hires will be announced in the weeks ahead. - The company will likely use the expanded leadership bench to support planning, operations, and continued marketplace expansion. - Audyence is also directing readers to follow the company on LinkedIn for company and market updates.

The bottom line: - Audyence is pairing rapid revenue growth with a leadership overhaul aimed at building a larger, more operationally disciplined business.